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Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Branding (Marketing) Internet marketing Economic Psychology Consumer Behavior Branding Online Marketing/Social Media |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying Behavioural Science to the Private Sector [[electronic resource] ] : Decoding What People Say and What They Do / / by Helena Rubinstein
| Applying Behavioural Science to the Private Sector [[electronic resource] ] : Decoding What People Say and What They Do / / by Helena Rubinstein |
| Autore | Rubinstein Helena |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (147 pages) |
| Disciplina | 658.8343 |
| Soggetto topico |
Industrial psychology
Personality Social psychology Community psychology Environmental psychology Economics—Psychological aspects Motivation research (Marketing) Industrial and Organizational Psychology Personality and Social Psychology Community and Environmental Psychology Economic Psychology Consumer Behavior |
| ISBN | 3-030-01698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don’t use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren’t good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science. |
| Record Nr. | UNINA-9910298358403321 |
Rubinstein Helena
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Approaching Consumer Culture [[electronic resource] ] : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva
| Approaching Consumer Culture [[electronic resource] ] : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 296 p. 2 illus.) |
| Disciplina | 158 |
| Collana | International Series on Consumer Science |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Ethnology Economic Psychology Consumer Behavior Cultural Anthropology |
| ISBN | 3-030-00226-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Culture and its Futures: Dreams and Consequences -- “You are a Socialist Child like me”: Goods and Identity in Bulgaria -- Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments -- Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook -- Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia -- The Meanings and Practices of “Consumer Activism” in Post-Socialist Bulgaria -- Preserves Exiting socialism: Authenticity, Anti-Standartization and Middle Class Consumption in Postsocialist Romania -- The Pleasures of Being Global: Cultural Consumption of Pizza and Sushi in a Bulgarian City -- Consumption of the Past: Constructing Antiquity of an Archaeological Site in Bulgaria and Marketing the Ideological Narrative -- Modernization and the Department Store in Early 20th Century Japan: Modern Girl and New Consumer Culture Lifestyles -- A Cultural Reading of Conspicuous Consumption in China -- Middle Strata Consumption Patterns as a “Key” for Understanding Japanese Society. |
| Record Nr. | UNINA-9910298070803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Arbeitssucht [[electronic resource] ] : Workaholismus erkennen und verhindern / / von Ute Rademacher
| Arbeitssucht [[electronic resource] ] : Workaholismus erkennen und verhindern / / von Ute Rademacher |
| Autore | Rademacher Ute |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 56 S. 11 Abb.) |
| Disciplina | 331.11 |
| Collana | essentials |
| Soggetto topico |
Employee health promotion
Employees—Coaching of Economics—Psychological aspects Success in business Careers Manpower policy Employee Health and Wellbeing Coaching Economic Psychology Careers in Business and Management Human Resource Development |
| ISBN | 3-658-18925-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910484691503321 |
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Rademacher Ute
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Attention Deficit [[electronic resource] ] : Unintended Consequences of Digital Connectivity / / by Swati Bhatt
| The Attention Deficit [[electronic resource] ] : Unintended Consequences of Digital Connectivity / / by Swati Bhatt |
| Autore | Bhatt Swati |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXIII, 190 p. 35 illus.) |
| Disciplina | 330 |
| Soggetto topico |
Economics
Economic policy Behavioral economics Economics—Psychological aspects Culture Technology Popular Science in Economics R & D/Technology Policy Behavioral/Experimental Economics Economic Psychology Culture and Technology |
| ISBN | 3-030-21848-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Connectivity, Attention and Risk -- 2. Time: The Measure of Connectivity -- 3. The Psychology of Connectivity: Follower Counts and Identity -- 4. The Economics of Connectivity: Communication Markets -- 5. Streaming Technology and the Entertainment Industry -- 6. Content Tsunami -- 7. Attention Deficit and Diminished Risk Taking -- 8. Restoring Boldness and Reducing Apathy -- 9. Conclusion: Dialogue, not Walls. |
| Record Nr. | UNINA-9910349530903321 |
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Bhatt Swati
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Automated Pattern Recognition of Communication Behaviour in Electronic Business Negotiations [[electronic resource] /] / by Muhammed Fatih Kaya
| Automated Pattern Recognition of Communication Behaviour in Electronic Business Negotiations [[electronic resource] /] / by Muhammed Fatih Kaya |
| Autore | Kaya Muhammed Fatih |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2023 |
| Descrizione fisica | 1 online resource (178 pages) |
| Disciplina | 658.45 |
| Collana | Gabler Theses |
| Soggetto topico |
Technological innovations
Economics—Psychological aspects Innovation and Technology Management Behavioral Economics |
| ISBN |
9783658405342
9783658405335 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Application of Data Mining Methods for Pattern Recognition in Negotiation Support Systems -- Advanced Maintenance of Data Richness in Business Communication Data – An Evaluation of Dimensionality Reduction Techniques -- Analytical Comparison of Clustering Techniques for the Recognition of Communication Patterns -- Pattern Labelling of Business Communication Data -- Discussion and Outlook -- References. |
| Record Nr. | UNINA-9910645890303321 |
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Kaya Muhammed Fatih
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Behavioral Insights for Policy Design [[electronic resource] ] : A New Framework for Understanding Wicked Social Problems and Designing Policies for Real Citizens / / by Guilherme Lichand, Amiris de Paula Serdeira, Bruno Rizardi
| Behavioral Insights for Policy Design [[electronic resource] ] : A New Framework for Understanding Wicked Social Problems and Designing Policies for Real Citizens / / by Guilherme Lichand, Amiris de Paula Serdeira, Bruno Rizardi |
| Autore | Lichand Guilherme |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (160 pages) |
| Disciplina | 895.134 |
| Soggetto topico |
Psychology, Industrial
Public administration Economics—Psychological aspects Cognitive psychology Social psychology Political planning Work and Organizational Psychology Public Management Behavioral Economics Cognitive Psychology Social Psychology Public Policy Política governamental Problemes socials Psicologia cognitiva Psicologia social |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-031-33034-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Motivating the use of behavioral insights -- The rise and the fall of governmental nudge units -- Diagnosing behavioral mechanisms behind public -- Motivating the use of systems thinking -- Embedding behavioral diagnostics within systems thinking -- Augmenting the public management toolkit with behavioral insights: the PRIx framework -- Using behavioral insights in practice -- Best practices in testing behavioral mechanisms -- Designing for heterogeneous types -- Concluding remarks: the future of policy design -- A toolkit for policy teams -- Index. |
| Record Nr. | UNINA-9910734854003321 |
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Lichand Guilherme
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Economics for Lovers of Literature [[electronic resource] /] / by Geraint Johnes
| Economics for Lovers of Literature [[electronic resource] /] / by Geraint Johnes |
| Autore | Johnes Geraint |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (91 pages) |
| Disciplina | 820.93553 |
| Soggetto topico |
Economics
Macroeconomics Economic development Economics—Psychological aspects Microeconomics Literature—Philosophy |
| ISBN |
9783031264863
9783031264856 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. The Price of Oysters (demand and supply) -- 3. When You’ve Got to Go, You’ve Got to Go (pricing) -- 4. The Competition is Tough (perfect competition) -- 5. Why Trade is Good 1 (economic welfare) -- 6. Last Copy, Sir: Double Price (monopoly) -- 7. The Kursaal Flyers (game theory and oligopoly) -- 8. Gizza Job (labour markets) -- 9. Greta’s Expectations (externalities and the environment) -- 10. Why Trade is Good 2 (international trade) -- 11. Well, What Do You Know? (information economics) -- 12. Don’t Behave Like That (behavioural economics) -- 13. The Swings and Roundabouts of Outrageous Fortune (business cycles) -- 14. If It Moves, Tax It (fiscal policy) -- 15. The Employers and the Employed (unemployment) -- 16. Interesting Times (monetary policy) -- 17. From Small Things, Big Things Come (modern approaches to macroeconomics) -- 18. Growing Pains (economic growth). |
| Record Nr. | UNINA-9910728388103321 |
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Johnes Geraint
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The End of Rationality and Selfishness [[electronic resource] ] : A Story on the Asymmetry, Uncertainty and the Evolution of Cooperation / / by Rui-Wu Wang
| The End of Rationality and Selfishness [[electronic resource] ] : A Story on the Asymmetry, Uncertainty and the Evolution of Cooperation / / by Rui-Wu Wang |
| Autore | Wang Rui-Wu |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (233 pages) |
| Disciplina | 302.14 |
| Altri autori (Persone) | WangJuan |
| Soggetto topico |
Economics—Psychological aspects
International relations Social evolution Behavioral Economics Economic Psychology International Relations Social Evolution |
| Soggetto non controllato |
International Relations
Evolution Organizational Behavior Political Science Science Business & Economics |
| ISBN |
9789811997525
9789811997518 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Paradox of Rationality and Selfishness -- Two Asymmetric and Uncertain Selection---Start Thinking by a Hammer -- Inheritance of Acquired Character and Outbreak of Mass Incidents ---Increasing Pressure Accelerates the Evolution of Altruistic Behavior -- Social Cooperation: Drive Toward Choice of Sex -- Cooperation & Slavery---Free Competition to Social Division of Labor -- The Significance of Our Survival. |
| Record Nr. | UNINA-9910725081203321 |
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Wang Rui-Wu
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Financial Crime in Romania [[electronic resource] ] : A Community Pulse Survey / / edited by Monica Violeta Achim, Robert W. McGee
| Financial Crime in Romania [[electronic resource] ] : A Community Pulse Survey / / edited by Monica Violeta Achim, Robert W. McGee |
| Autore | Achim Monica Violeta |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (166 pages) |
| Disciplina | 364.168 |
| Altri autori (Persone) | McGeeRobert W |
| Collana | SpringerBriefs in Finance |
| Soggetto topico |
Accounting
Economics—Psychological aspects Business ethics Finance, Public Financial Accounting Behavioral Economics Business Ethics Public Finance |
| Soggetto non controllato |
Organizational Behavior
Business Ethics Finance, Public Business & Economics |
| ISBN |
9783031278839
9783031278822 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Literature Review -- 3. Bibliometric Analysis of Financial Crime Links Using Visual Maps -- 4. Hypotheses Development -- 5. Methodology and Data -- 6. Results -- 7. Conclusions and Recommendations. |
| Record Nr. | UNINA-9910725093503321 |
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Achim Monica Violeta
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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